1. Introduction

Descartes Consulting Ltd. respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, and protect information about you when you visit our website, make an enquiry, or engage our consulting services.

2. Information we collect

We may collect and process the following types of personal information:

Identity: Your name, job title, and company name.

Contact: Business email address, phone number, or correspondence details.

Website: IP address, browser type, and browsing behaviour (via cookies or analytics tools).

Engagement: Information you provide when contacting us, completing forms, or subscribing to updates.

We do not collect sensitive personal data unless you explicitly provide it for legitimate business purposes.

3. How we use your information

We use your personal data to:

— Respond to your enquiries and provide consulting services.  

— Send relevant updates or marketing communications (if you’ve opted in).  

— Improve our services, website experience, and business operations.  

— Meet legal, regulatory, or contractual obligations.  

4. Lawful basis for processing

We process your data under one or more of the following grounds:

Performance of a contract: To deliver the consulting services you’ve requested.

Legitimate interests: To operate our business and communicate with clients effectively.

Consent: Where you’ve agreed to receive marketing materials.

Legal obligation: Where required by law or regulation.

5. Data sharing and security

We only share your personal data with trusted service providers (e.g. email, CRM, or analytics tools) who are bound by confidentiality agreements and GDPR compliance. We do not sell, rent, or trade your data. We use up‑to‑date technical and organisational measures to protect your information against unauthorised access or misuse.

6. Data retention

We retain your data for as long as necessary to fulfil the purpose it was collected for, including any legal, accounting, or reporting requirements. Marketing data is retained until you withdraw consent.

7. Your rights

Under UK GDPR, you have the right to:

— Access your personal data and receive a copy.

— Request correction or deletion (“the right to be forgotten”).

— Withdraw consent for marketing communications at any time.

— Object to processing or request data portability.

You can exercise these rights at any time by contacting us at l[email protected]

8. Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files that are placed on your device when you visit our website. They help websites function properly, remember user preferences, improve website performance, and provide information about how visitors interact with a website.

In addition to cookies, we may use similar technologies such as pixels, tags, web beacons, and scripts (collectively referred to as "Cookies and Tracking Technologies").

How We Use Cookies

We use Cookies and Tracking Technologies for the following purposes:

Essential Cookies

These cookies are necessary for the operation and security of our website. They enable core functionality such as page navigation, form submissions, security features, and website performance. The website cannot function properly without these cookies.

Analytics Cookies

We use analytics tools to understand how visitors use our website. These cookies collect information such as:

— Pages visited

— Time spent on pages

— Traffic sources

— Device and browser information

— General geographic location

This information helps us improve our website, content, and user experience.

Marketing and Advertising Cookies

We use marketing cookies to measure the effectiveness of our advertising campaigns and to deliver relevant advertisements to users who have visited our website.

Meta (Facebook) Pixel

Our website uses the Meta Pixel, a tracking technology provided by Meta Platforms, Inc. (Facebook and Instagram).

The Meta Pixel allows us to:

— Measure the effectiveness of our advertising campaigns

— Understand actions users take on our website after interacting with our advertisements

— Create audiences for advertising campaigns

— Deliver more relevant advertisements to users on Facebook, Instagram, and Meta's advertising network

— Remarket our services to users who have previously visited our website

When the Meta Pixel is active, Meta may collect information including:

— IP address

— Browser type and version

— Device information

— Pages visited

— Actions taken on our website (such as page views, form submissions, button clicks, or conversions)

— Referring website information

— Timestamp data

This information may be combined by Meta with information associated with your Facebook or Instagram account in accordance with Meta's Privacy Policy.

We do not receive information that personally identifies individual users from Meta. Instead, we receive aggregated reports and analytics that help us understand website performance and advertising effectiveness.

For more information about how Meta processes your data, please review Meta's Privacy Policy and advertising settings.

Legal Basis for Marketing Cookies

Where required by applicable law, including the UK GDPR and EU GDPR, marketing and advertising cookies (including the Meta Pixel) will only be activated after you have provided your consent through our cookie consent banner.

You may withdraw your consent at any time by updating your cookie preferences.

Third-Party Services

We may use third-party services that place cookies or similar tracking technologies on our website, including:

— Meta (Facebook and Instagram)

— Google Analytics

— Google Ads

— Other analytics, marketing, or advertising providers as required for the operation and promotion of our services

These providers may process information in accordance with their own privacy policies.

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can:

— Delete existing cookies

— Block future cookies

— Receive notifications when cookies are being placed on your device

Please note that disabling certain cookies may affect the functionality and performance of the website.

Changes to This Cookie Section

We may update this Cookie and Tracking Technologies section from time to time to reflect changes in technology, legal requirements, or our business practices. Any updates will be posted on this page with a revised effective date.

9. Changes to this policy

We may update this policy periodically. The current version will always be available on our website with the effective date shown above.

10. Contact us

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

l[email protected] or [email protected]